About

Hi, I’m Shelby Nico Diamond

With 15+ years in branded content, documentary, and commercial production, I help creative teams, and brands bring big ideas to life—with clarity, structure, and style.

My approach blends creative vision with systems thinking, ensuring that every project runs seamlessly and resonates deeply.

I’ve led operational and creative production for campaigns around the world—from buying out the Rose Bowl in LA for a multi-million-dollar campaign starring Keke Palmer; to capturing Telfar’s Fashion Week debut in Paris; to filming BMX riders in Tokyo, double-dutch athletes in London, and scientists in Shanghai.

Whether I’m managing seven-figure budgets, leading teams of 10+ producers, liaising with high-profile clients, or building operational frameworks for creatives and companies, I’m focused on efficiency, collaboration, and creative integrity. I bring this same ethos to essinbee, my fine jewelry and lifestyle brand, where I serve as Founder & Creative Director.

I’m based in Northeast Los Angeles, where I live with my partner, son, dog, and cat.

I’m open to Executive Producing, Creative Development, and Consulting opportunities. Reach out at hi@shelbynicodiamond.com

Get in Touch

Credits

    • Estée Lauder ft. Keke Palmer, Kay Adams, & Katie Feeney — Video — Los Angeles, California

    • W Magazine x YSL ft. Laura Harrier — Photo & Video — New York, New York

    • W Magazine x Cartier ft. Nicholas Chavez — Photo — Art Basel, Miami

    • W Magazine x Rimowa ft. INK — Photo & Video — New York, New York

    • W Magazine x Tiffany & Co ft. Maika Monroe — Photo — New York, New York

    • NYLON x Google ft. Leah Kateb — Video — New York, New York

    • NYLON x COACH ft. Delilah Belle Hamlin — Photo & Video — New York, New York

    • NYLON x H&M ft. Eva Gutowski — Photo & Video — New York, New York

    • NYLON x Dr. Martens ft. Towa Bird — Photo — New York, New York

    • NYLON x Timberland — Photo — New York, New York

    • NYLON x Nissan Rogue — Video — Upstate New York

    • NYLON x Kraft Mac & Cheese ft. Jake Shane — Los Angeles, California

    • Bustle x Pinterest — Photo & Video — New York, New York

    • Bustle x Clinique — Photo & Video — New York, New York

    • Bustle x JPMorgan Chase & Co — Video — New Orleans, Louisiana and Austin, Texas

    • Bustle x ALDI — Photo & Video — New York, New York

    • Bustle x Too Good & Co — Photo & Video — New York, New York

    • Bustle x Special K — Photo & Video — New York

    • The Zoe Report x Roberto Coin — Video — New York, New York

    • Vogue Bella Thorne — Supervising Producer — Video — Los Angeles, California

    • Vogue Model Citizens — Supervising Producer — Video — Paris, France & Los Angeles, California

    • Vogue Sex Object — Supervising Producer — Video — Los Angeles, California

    • i-D x Marc Jacobs ft. Cardi B, Lourdes Leon, Roy Ayers, Porches, Nick Hakim, etc. — Creative Producer — Video — New York x New York

    • i-D Japan x Naomi Osaka — Creative / Producer — Photo & Video — Los Angeles, California

    • i-D x HUGO ft. Evan Mock & Tinashe — Creative / Producer — Photo & Video — New York, New York & Los Angeles, California

    • i-D x POLO Ralph Lauren Holiday — Creative / Producer — Photo & Video — Los Angeles, California

    • i-D x POLO Ralph Lauren Street Style — Creative / Producer — Photo & Video

    • i-D x POLO ft. Lana Jay Lackey — Creative / Producer — Photo & Video

    • Beats x Telfar ft. Earth Eater, Olivier Zahm, etc. — Creative / Producer — Video — Paris, France

    • Beats x Verdy — Creative Producer — Video, Three Episodes — Tokyo, Japan

    • Teen Vogue x Puma ft. Cara Delevingne — Creative Producer — Photo & Video — Los Angeles, California & New York, New York

    • essinbee — Creative Director & Producer — Photo & Video, Six Episodes — Los Angeles, California

    • i-D x Versace ft. @uglyworldwide — Photo & Video, Two Episodes — New York, New York

    • i-D x New Balance — Video, Three Episodes — Tokyo, Japan; London, UK; & New York, New York

    • i-D x Make Up Forever — Video — New York, New York

    • Beats Social Re-launch — Photo & Video, 50+ Custom & UGC Videos — Worldwide

    • GARAGE Magazine — Video, Two Episodes — New York, New York

    • Allure x Glamour — Photo & Video — New York, New York

    • Overheard LA — Photo — Los Angeles, California

    • VICE x Genesis — Video, Four Episodes — Los Angeles, California

    • VICE x Samsung — Video — San Francisco, California & Washington DC

    • VICE x GE — Video, Nine Episodes — Shanghai, Beijing, & Shenzhen, China

    • VICE x Smirnoff — Video, Multiple Series & Episodes — Las Vegas, Nevada; New York, New York; & Los Angeles, California