About

Based in LOs Angeles, California
(©2011 2026)
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Hi, I’m Shelby Nico Diamond. I work with founders, creatives, and companies at moments of transition: when the next decision matters more than the next deliverable.

My role is to help you clarify direction, positioning, and next moves, drawing on my 15 years of experience across branding, production, and creative execution.

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Most creative businesses don’t struggle with ideas — they struggle with direction.

Clients engage me when:

In these moments, I help bring focus and coherence, so progress feels intentional rather than reactive.

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Approach

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how

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advise

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the work

About the work

I’ve spent my career inside creative and brand-driven environments, where strong taste is common but structural clarity is not always guaranteed. Over time, I became less interested in simply building assets and more interested in helping people decide what’s worth building — and in what order.

Today, my work centers on judgment: identifying what matters now, aligning narrative and structure, and supporting decisions that will hold as a business or body of work evolves.

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Past Collaborators

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Brands

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Nike

Google
Rimowa

Cartier

Pinterest
Samsung

Beats by Dre

Marc Jacobs
COACH

Saint Laurent

Polo Ralph Lauren
Telfar

Estée Lauder

New Balance
Puma

Versace

Dr. Martens
Smirnoff

Fresh

HUGO
GE

Selected brand collaborations

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Media

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i-D

Vogue
GARAGE

W Magazine

Teen Vogue
Glamour

Allure

Bustle
NYLON

VICE

Publication collaborators

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testimony

What
Clients
Are
Saying

“Shelby truly went above and beyond. She has a brilliant sensibility that seamlessly marries branding, visuals, and business. She was able to personalize, clarify, and edit out the old to make space for the new—ultimately presenting me in the best light possible for potential clients. Shelby is deeply attuned to what’s current and relevant, with real, hard-earned experience in the entertainment industry. There’s a genuine trust that comes from working with someone who gets it. It was also refreshing to have a fresh point of view outside myself to gain perspective and bring everything into focus. I can’t stop recommending her to everyone I know, and I already feel completely re-energized.”

— RANDY STULBERG, EXECUTIVE PRODUCER

“Shelby totally re-invented my personal brand from the ground up. The amount of attention paid to every single detail was astonishing. Not only did she make the effort to intimately understand my body of work, but she was able to sort through and distill the essence of it and package it in the most exciting, fresh, and efficient way for me to best represent myself and my skills. Her taste is immaculate.”

— DANIEL HOLLIS DIAMOND, CINEMATOGRAPHER

"Working with Shelby was a turning point for my business... Shelby didn’t just build a website or create a brand. She guided me through clarifying my ethos in both words and visuals, helping me articulate what I do and why it matters in a way that felt aligned, honest, and compelling to the people I want to work with. The process gave me a foundation I could actually stand on, not just something polished to look at.

Beyond her skill and thoughtfulness, Shelby is a joy to work with thanks to her ability to be incredibly communicative, supportive, and deeply invested. Even the password she created for my site has become a daily reminder that my ideas are possible. I’m incredibly grateful for her work and look forward to continuing our collaboration as she helps me expand my thinking and grow this business with clarity and confidence."

— RACHEL BETH ANDERSON, FOUNDER OF FIELD TO FRAME STUDIO