With 15 years of experience in branded content, documentary, and commercial production, I support creative teams, agencies, and mission-driven brands from concept to delivery. My approach combines creative vision with systems thinking—ensuring each project runs smoothly and lands with impact.

I’ve directed and produced across the globe—from shooting BMX riders and double-dutch jumpers in Tokyo and London, to helming a million-dollar union shoot with Keke Palmer at the Rose Bowl in LA, to directing Telfar in Paris after his debut at Fashion Week. Whether I’m managing seven-figure budgets, leading teams of 10+ producers, liaising with high-end clients, or building operational systems for brands and production companies, I’m always focused on clarity, collaboration, and creative integrity.

I live in Northeast Los Angeles with my partner, son, dog, and cat, and am open to producing, directing, project managing, and consulting opportunities.

Let’s Connect: hi@shelbynico.com

Explore my other work as the Founder and Creative Director of fine jewelry and lifestyle brand, essinbee, here.