Most creative businesses don’t struggle with ideas — they struggle with direction. CLIENTS TYPICALLY COME TO ME WHEN:

A pivot, expansion, or repositioning is underway

1

A company has outgrown its current shape

2

Visibility or opportunity is increasing, but direction feels unclear

3

Previous execution hasn’t fully landed

4

In these moments, I help bring focus and coherence — so progress feels intentional rather than reactive.

→ EXPERTISE

  • Thought partnership and decision support during moments of transition, growth, or redefinition.

  • Clarifying what a business or body of work stands for — and how it’s understood.

  • Setting the creative point of view and guardrails that guide execution across mediums.

  • Developing language, tone, and messaging that reflect intent and scale with the work.

  • Establishing internal structure, workflows, and ways of working that support sustainability.

  • Determining what’s worth saying, where it should live, and how it reaches the right audience.

  • Shaping projects and offerings so they’re coherent, intentional, and aligned with goals.

  • Identifying and shaping collaborations that create leverage and long-term value.

PUBLICATIONS

i-D
Vogue
GARAGE
W Magazine
Teen Vogue
Glamour
Allure
Bustle
NYLON
VICE

→ PAST COLLABORATORS
BRANDS

Nike
Google
Rimowa
Cartier
Pinterest
Marc Jacobs
Beats by Dre
Saint Laurent
Polo Ralph Lauren
Tiffany & Co.
Estée Lauder
New Balance
Dr. Martens
Smirnoff
Versace
Samsung
Telfar
COACH
HUGO
Puma
GE

→ ABOUT ME

Hi, I’m Shelby Nico Diamond.I work with founders, creatives, and production companies at moments of transition — when the next decision matters more than the next deliverable.

My role is to help clarify direction, positioning, and next moves, drawing on my 15 years of experience across film, creative direction, and branding.

→ ABOUT THE WORK

I’ve spent my career inside creative and brand-driven environments, where strong taste is common but structural clarity is not always guaranteed.

Over time, I became less interested in simply building assets and more interested in helping people decide what’s worth building — and in what order.

Today, my work centers on judgment: identifying what matters now, aligning narrative and structure, and supporting decisions that will hold as a business or body of work evolves.

WHAT Clients ARE SAYING

“Shelby truly went above and beyond. She has a brilliant sensibility that seamlessly marries branding, visuals, and business. She was able to personalize, clarify, and edit out the old to make space for the new—ultimately presenting me in the best light possible for potential clients. Shelby is deeply attuned to what’s current and relevant, with real, hard-earned experience in the entertainment industry. There’s a genuine trust that comes from working with someone who gets it. It was also refreshing to have a fresh point of view outside myself to gain perspective and bring everything into focus. I can’t stop recommending her to everyone I know, and I already feel completely re-energized.”

— Randy Stulberg, Executive Producer

“Shelby totally re-invented my personal brand from the ground up. The amount of attention paid to every single detail was astonishing. Not only did she make the effort to intimately understand my body of work, but she was able to sort through and distill the essence of it and package it in the most exciting, fresh, and efficient way for me to best represent myself and my skills. Her taste is immaculate.”

— DANIEL HOLLIS DIAMOND, CINEMATOGRAPHER