Case Study 002: Executive Producer Randy Stulberg’s Video Portfolio
When acclaimed Executive Producer & Development Producer Randy Stulberg approached me, her website no longer reflected the caliber or clarity of her creative career. Over the years, Randy’s work had evolved—from photojournalism and documentary filmmaking into a powerful blend of unscripted television, branded content, and documentary films—but her online presence hadn’t kept pace.
Our goal was simple: separate her video and photo work and create a new digital hub for her video work that felt editorial, cinematic, and organized, while positioning her for new opportunities in both television and branded entertainment.
Overview of Key Services:
3x custom-edited primary portfolio reels (Homepage / Unscripted / Branded)
24x custom-edited project reels
Custom-code across the entire site — including full-page portfolios, projects, and a video lightbox code to keep each project page clean
Streamlined industry positioning including bio, press archive, and credits list
Optimized SEO and metadata for creative industry keywords
Custom email + domain relaunch
Modernized client experience across devices
Detailed Services:
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I created a three-tier system of “portfolio reels” to present her work:
Homepage: An overview of all of Randy’s work — combining the most cinematic shots from both her Unscripted and Branded work.
Unscripted: A custom reel featuring highlights from her unscripted work across television, features, and digital editorial content.
Branded: This reel focuses on her commercial work for brands like Mailchimp, Nike, Google, and Motorola.
Within each category, I ordered projects by creative impact—emphasizing prestige, variety, and recognizable titles to hold attention within the first few seconds of browsing.
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I custom-coded lightbox video players for each project. These launch seamlessly without leaving the page — mirroring the UX of a large-scale production portfolio and maintaining focus on Randy’s visual storytelling. Each lightbox was color-matched to the client’s brand palette and labeled with project role and title for quick comprehension.
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Randy’s bio was rewritten to read like an Executive Producer press profile, positioning her as both a creative lead and production authority. I added a curated list of press links from outlets like Vogue, The New York Times, The Guardian, Variety, and Filmmaker Magazine—establishing social proof and SEO backlinks to major media domains.
I also built a comprehensive credits list including relevant awards such as a nomination for an Emmy and the Digiday Video & TV Award for “Best Brand Film Series”, creating a high-value keyword cluster around “award-winning producer” and “brand film series.”
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Behind the scenes, I optimized metadata, image alt text, and mobile page speed, ensuring that the new site ranks for keywords like documentary producer, Los Angeles director, and branded content portfolio.
Each video and project was labeled with its client name and format (“Vogue — Inside the Life of Bella Thorne”) to capture both branded search and long-tail discovery traffic.
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I helped Randy connect her existing domain (randystulberg.com) to her new site, migrating from an older Squarespace build and resolving DNS conflicts.
To elevate brand professionalism, I also advised creating a new Google Workspace email (hi@randystulberg.com), which allows her to send outreach to producers, agencies, and publications with a polished, branded address.
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Finally, I exported and delivered a ZIP file containing 27 individual project reels—optimized for Instagram, Vimeo, and client sharing. Each was titled, tagged, and ready for social posting to help reintroduce her new brand presence across platforms.
An example of the custom lightbox feature, designed to keep each project page clean, immersive, and easy to navigate while allowing videos to play seamlessly without leaving the page.
